Course curriculum

  • 1

    Persuasive UX

    • 01_01-Welcome
  • 2

    Power of Self Image

    • 02_01-Self-esteem, aspiration, and status differences

    • 02_02-Cognitive dissonance

    • 02_03-The Dunning-Kruger effect

    • 02_04-How far should you take your persuasive design
  • 3

    Creating Credibility

    • 01_01-Welcome

    • 02_01-Social proof

    • 02_02-Reciprocation

    • 02_03-Authority

    • 02_04-Smart defaults

    • 03_01-Next steps

    • Feedback